Why Should You Implement Med Spa Memberships?
The demand for a medical spa is increasing day by day. The global spa market is likely to grow at a CAGR of 12.1% during the forecast period from 2021 to 2028 and is expected to reach $117.9 billion by 2028.
Many med spas have emerged in the last 20 years as the demand for less invasive cosmetic treatments has remarkably increased. With plenty of med spas opening as less invasive procedures are gaining popularity, choosing the right service provider can be a real challenge for consumers.
However, embracing a membership management suite allows you to easily create med spa packages and plans and market them to the consumers.
The purpose of any membership program is to enhance revenues by retaining consumers and increasing the number of sales. Remember, customer retention is the master key to any successful business. But there are several additional advantages that many businesses might overlook.
Reasons You Should Implement Med Spa Memberships Programs:
Memberships Increase Repeat Business:
The fundamental goal of med spa memberships or loyalty programs is to prevent customers from shopping elsewhere. This increases the volume of purchases from the same individual. Repeat business is the goal of any membership program. One of the great ways to keep customers coming back is to offer discounted service with value adds.
Target Clients with Precision:
Our software tracks the activity of your clients with your practice. From there, you can target them by announcing deals and discounts. Laser treatment, anti-aging therapies, and other therapies are great ways to reduce the sign of aging. Moreover, patients are increasingly showing interest in such treatments. It is gaining popularity among people working in entertainment, media, and other fields. Make sure you add such treatments to your plan and see if patients routinely come back to get another round of treatment. Once you understand customer requirements, it’s easy to send them targeted offers.
Entice New Customers:
Many healthcare practices think that memberships are just for current customers. The truth, however, is quite the reverse! According to studies, the mere presence of a loyalty program influences 69 percent of customers when comparing providers or retailers. However, for this to work, you must effectively advertise your program.
Increasing Incentives to Choose Your Med Spa Packages:
As the provider of med spa services, you must communicate the advantages of signing up for a membership. Tell them what your membership package includes. If you use PlanSplit to create and sell your plans, package, and membership, you may offer services with discounts and value adds.
Memberships Help You Scale-up Your Practice:
Learning from patients to enhance your practice is essential for maintaining a successful patient relationship. Moreover, memberships strengthen customer-provider relationships, giving you unique opportunity to reach out and solicit feedback from members. Thus, you can use customer experience to scale up and fine-tune your practice.