Consumers are always looking for a bargain, a deal, a coupon, or “a special” to feel like they are getting the best value for their money, especially on cash-based services. Offering coupons and one-off promotions is good to get additional clients through the door, but how good is the retention of these new consumers? As the provider wanting to grow her practice should have every intention to retain new patients. This can become overwhelming and offering different one-off promotions is not the solution.
Online membership system is the most commonly used solution for businesses in the competitive market. The reason? It’s easy to use – all you need is an internet connection and browser – and it’s hands-off.
Kudos to you if you are already offering plans/package/memberships to your consumers. You already understand how these are and will continue to grow your business. Depending on how many plans you have sold, you may or may not be experiencing the associated pains. PlanSplit was designed by a health services provider to alleviate the pains of offering in-house plans.
The last two years have been overwhelming for the veterinary profession and I can imagine you want to keep things as simple as possible for your team. First, kudos to you if you already offer wellness plans. You already understand the benefits of increased client compliance, loyalty, and therefore practice revenue. Second, you may be experiencing some of the pains and thus seeking integration.