Patients Are Looking For Options
Consumers are always looking for a bargain, a deal, a coupon, or “a special” to feel like they are getting the best value for their money, especially on cash-based services. Offering coupons and one-off promotions is good to get additional clients through the door, but how good is the retention of these new consumers? As the provider wanting to grow her practice should have every intention to retain new patients. This can become overwhelming and offering different one-off promotions is not the solution.