Consumers are always looking for a bargain, a deal, a coupon, or “a special” to feel like they are getting the best value for their money, especially on cash-based services. Offering coupons and one-off promotions is good to get additional clients through the door, but how good is the retention of these new consumers? As the provider wanting to grow her practice should have every intention to retain new patients. This can become overwhelming and offering different one-off promotions is not the solution.
A popular marketing strategy, the recurring billing system is here to stay. Sure, there have been changes, and you are welcome to tweak your system to extract the best. One of the subscription business models, recurring billing, appeals to both providers and end-users. Sure, you must invest in software but do not have to sell anything outright.
Providing a single product or service to the user in exchange for money is straightforward selling. This has been the norm for almost all businesses to date. However, things have begun to change slowly but surely, with many sellers offering subscription billing systems today. The model ensures recurring revenue is obtained monthly. Your goal is to retain more customers instead of trying overt marketing strategies to acquire new ones.
Online membership system is the most commonly used solution for businesses in the competitive market. The reason? It’s easy to use – all you need is an internet connection and browser – and it’s hands-off.
Kudos to you if you are already offering plans/package/memberships to your consumers. You already understand how these are and will continue to grow your business. Depending on how many plans you have sold, you may or may not be experiencing the associated pains. PlanSplit was designed by a health services provider to alleviate the pains of offering in-house plans.
The last two years have been overwhelming for the veterinary profession and I can imagine you want to keep things as simple as possible for your team. First, kudos to you if you already offer wellness plans. You already understand the benefits of increased client compliance, loyalty, and therefore practice revenue. Second, you may be experiencing some of the pains and thus seeking integration.
Our market research shows 76% of consumers surveyed are interested in valued added split billed Plans or Packages. Depending on other solutions you already use, here is where we fit in:
When it comes to growing your health practice, one of the biggest challenges lies in managing subscriptions and generating monthly invoices.
By considering offering wellness plans and service packages,you are taking a giant step toward increasing loyalty and compliance among your consumers. By rewarding their loyalty through value-added packagesthat are split-billed, you are also increasing client satisfaction. You will not only stabilize revenue but also increase it. As a former private veterinary practice owner, I have years of experience successfully implementing and leveraging wellness plans to grow my businesses, while rewarding my clients and improving their furry family members’wellness care. I remembered my pain points and created PlanSplit to solve them.